Lip Suede - Mattahuulipuna - Rue

Rue is the first matte lipstick I’ve worn that doesn’t make my lips feel tight by lunch—the peptide blend actually keeps them soft. Color payoff is vivid in one swipe, and the hydro-suede texture really does feel plush.

The formula is genuinely airy—it glides on like nothing and doesn't dry my lips out by midday. Rue is a gorgeous, vivid everyday red that stays put through coffee without crumbling.

Rue pulls off that perfect balance between bold and soft, and the matte finish stays put through coffee and a snack without that tight, dry feeling. The hydro suede texture really does feel airy on my lips, and the vitamin E in it has kept them from flaking all day.